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How are Pride in Place locations chosen?

When choosing the neighbourhoods for Pride in Place, we look at two things:

  • How much support the area needs – using official data on things like jobs, income, health and education
  • How strong the local community is – looking at things like community spaces and local services

The programme focuses on neighbourhoods that face challenges in both areas. There is no bidding process – areas are chosen using this data to make sure funding goes where it’s needed most.

Neighbourhoods across the country are now beginning their Pride in Place journey. Each one is working with their community to decide what matters most to them.

Here’s what local communities have to say:

Each of these communities are one of many in Phase 2 receiving up to £20 million over the next 10 years through the Pride in Place programme. We asked local people for what Pride in Place funding could mean for them – here’s what they had to say:

Pendleton, Salford

Why is this funding so important for Pendleton as a community?

“I think it’s important to the Pendleton community because for a long time it’s not been invested into. A lot of it is to do with people’s well-being, people’s mental health, and people who get together – and basically – make a community.”
David, Pendleton Gateway Security

Thorney Close & Plains Farm, Sunderland

What kind of opportunities could additional government funding create for Plains Farm?

“With funding, it could create a lot more spaces, for activities which are free or at low cost to families.”
Shelley, Community Support Worker

Birkenhead, Merseyside

What do you think the local charities and groups should do if they have ideas for using the funding?

“Be bold and vocal and brash about it. Yeah. Tell the world. Tell all the members of the local community. Tell the MP.”
Craig, Founder of Future Yard